Cable TV Ads |

John,

It was great talking to you this afternoon.
I look forward to providing marketing solutions for you and your clients.

Please feel free to contact me with any questions.

I’ll be in touch.

Best regards,

Jacqueline Coupet
jacqueline.coupet@twcable.com

Contained in my signature is my contact information.

Time Warner Cable Media Sales
11150 Santa Monica Blvd., Suite 1000 | Los Angeles, CA 90025

310.500.1273
310.500.1269
jacqueline.coupet@twcable.com
 

http://spotcable.com/about.html

June 7, 2007

Jacqueline Coupet - 3 years media sales
Tel: 310 500-1273 - Fax: 310 500-1259
email: Jacqueline Coupet @TWCable.com |
Local Account Executive - effective schedule

Print
Tangible
More inventory - lots of ads
Declining Circulation

Cable
Sight - Sound - Emotion
Cable increasing - 253 minutes watching cable

Video On Demand
-- ads for automotive - launch website - real feedback
-- site is like an 800 number

Every Buy -

Target Audience - Start | Flight Start - Start Date When On Air
-- Several Objective: what do you expect to hapen
The Key Objective
-- Who do you want see ad
-- What do you want them to do
-- Common consumer prception

Client: $70,000 Income - Education Level

Benefits for Company and Consumer Expect

Current Challenges
--

Budget for flight - Time Period On Air

Test Run: One month
Flight -

Prices Per Zone - more zones 48% more expensive
Rate same for each zone
Numnber of Households - ESPN Network
TBS - TNT - FOOD Network -
Netwoks have different vlaues

Female % - Oxygene - determins price

Proposal - Networks - Zones - Frequency - Shows - Daypart (time of day)
Detailed Proposal - Spot = when it runs

E Entertainment - or Brovo - Doctor 90210 - 5 times in one day
Inventory - do not control all ads - openings for spot

Number of Spots:
-- Networks -

Frequency -

Ask Questions - based on budget - data base for inventory
10 times use

more the better - stay in head - visually more aware -

:30 seconds
:60 seconds
:15 seconds x 2 = 30

DigiBeta -
Deliver to Traffic - Cypress

Insertion - a Network airing in a specific Zone

Client Needs Analysis
-- marketing solution to fit their needs

Fixed Programming - one show

Expand Our Reach - E Network -  6 to midnight - rotator - 18 hours
no guarentee - 8 to 11 pm
Pay Per Spot -

5 tapes - provide instructions - Spot Name - 20%
Guildelinnes

Traffice Instructions -
Spot Name
ISCI Code - for spot - letters & numbers -
Spot Length -

Duration - how long is this fligth
Flight One Month
June 1 - 15 Spot 1
June 16 to 30 Spot 2

Order in:
Proposal - assumption inventary there
Order can be locked in - invetory is nearly guaranteed
may bump out a spot -

Inventory = empty spots

Listen to client -

Needs to be more specific - in my approach
NO PRICES