Cable TV Ads |

CableMediaSales.com
http://CableMediaSales.com/ |
http://CableMediaSales.com/index.cfm |

Cable Televison Advertising Bureau
The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.
http://www.onetvworld.org/main/index.shtml |

National Sales - West Region
11150 Santa Monica Boulevard
Suite 1000
Los Angeles, CA 90025
Phone: 310-500-1275
Fax: 310- 602-624
Paul Payne - National Sales Manager | 310-500-1275

Jacqueline Coupet
Tel: 310 500-1273 - Fax: 310 500-1259
email: Jacqueline Coupet @TWCable.com |
Local Account Executive - effective schedule for advertiser

Carlsbad TW

Los Angeles
http://CableMediaSales.com/pages/mkts/?cp=mkts&sp=dma&dma=las&br=CA
http://CableMediaSales.com/images/dma/pdf/las.pdf | PDF file
http://www.onetvworld.org/cgi-bin/cablesys.cgi?state=CA | info
http://www.adlink.com/home_old.shtml | Ad Link

Networks Available for Ad Insertion
Networks Anaheim Antelope Valley Arcadia Brea-Yorba Linda Camarillo Central Los Angeles Cerritos Chino City of Orange Compton Corona Diamond Bar Downey-Mid-Cities East San Fernando Valley East Ventura Foothills Hacienda Heights Hemet Hollywood Huntington Beach Lake Elsinore Lakewood Los Feliz Moreno Valley North Orange County Ojai Ontario Palos Verdes Pomona-Covina Redlands San Bernardino San Pedro Santa Clarita Simi Valley South Bay South Orange County South San Fernando Valley Sun City Temecula Thousand Oaks Torrance Tustin West Los Angeles West San Fernando Valley West Ventura Westside-Beverly Hills

A&E Network ABC Family AMC Animal Planet BET Bravo Cartoon Network CMT CNBC CNN CNN Headline News Comedy Central Court TV Discovery Channel DIY Network E! Entertainment Television ESPN ESPN2 Food Network FOX News Channel FSN West   FSN Prime Ticket    
FX Galavision   The Golf Channel HGTV The History Channel Lifetime Lifetime Movie Network Logo MSNBC MTV mun2 Nickelodeon Oxygen SCI FI Channel Speed Spike TV TBS TLC TNT Travel Channel TV Guide Channel TV Land USA Network

VH1 Networks
Anaheim Antelope Valley Arcadia Brea-Yorba Linda Camarillo Central Los Angeles Cerritos Chino City of Orange Compton Corona Diamond Bar Downey-Mid-Cities East San Fernando Valley East Ventura Foothills Hacienda Heights Hemet Hollywood Huntington Beach Lake Elsinore Lakewood Los Feliz Moreno Valley North Orange County Ojai Ontario Palos Verdes Pomona-Covina Redlands San Bernardino San Pedro Santa Clarita Simi Valley South Bay South Orange County South San Fernando Valley Sun City Temecula Thousand Oaks Torrance Tustin West Los Angeles West San Fernando Valley West Ventura Westside-Beverly Hills

Los Angeles DMA
Southern California Cable TV Advertising

DMA
Neilsen Media Research Designated Television Market Area

DMA is short for Neilsen Media Research Designated Television Market Area. Television stations and networks are fueled by the advertisement spending by Madison Avenue executives that have never seen the world outside of New York City. Which partly explains how Ventura and Victorville stations can be part of the Los Angeles DMA.
-- http://www.r-vcr.com/~television/DMA.htm |

LA Newspapers: http://www.langnews.com/market-DMA.shtml |

73% Of LA DMA

John,

It was great talking to you this afternoon.
I look forward to providing marketing solutions for you and your clients.

Please feel free to contact me with any questions.

I’ll be in touch.

Best regards,

Jacqueline Coupet
jacqueline.coupet@twcable.com

Contained in my signature is my contact information.

Time Warner Cable Media Sales
11150 Santa Monica Blvd., Suite 1000 | Los Angeles, CA 90025

310.500.1273
310.500.1269
jacqueline.coupet@twcable.com
 

http://spotcable.com/about.html

June 7, 2007

Jacqueline Coupet - 3 years media sales
Tel: 310 500-1273 - Fax: 310 500-1259
email: Jacqueline Coupet @TWCable.com |
Local Account Executive - effective schedule

Print
Tangible
More inventory - lots of ads
Declining Circulation

Cable
Sight - Sound - Emotion
Cable increasing - 253 minutes watching cable

Video On Demand
-- ads for automotive - launch website - real feedback
-- site is like an 800 number

Every Buy -

Target Audience - Start | Flight Start - Start Date When On Air
-- Several Objective: what do you expect to hapen
The Key Objective
-- Who do you want see ad
-- What do you want them to do
-- Common consumer prception

Client: $70,000 Income - Education Level

Benefits for Company and Consumer Expect

Current Challenges
--

Budget for flight - Time Period On Air

Test Run: One month
Flight -

Prices Per Zone - more zones 48% more expensive
Rate same for each zone
Numnber of Households - ESPN Network
TBS - TNT - FOOD Network -
Netwoks have different vlaues

Female % - Oxygene - determins price

Proposal - Networks - Zones - Frequency - Shows - Daypart (time of day)
Detailed Proposal - Spot = when it runs

E Entertainment - or Brovo - Doctor 90210 - 5 times in one day
Inventory - do not control all ads - openings for spot

Number of Spots:
-- Networks -

Frequency -

Ask Questions - based on budget - data base for inventory
10 times use

more the better - stay in head - visually more aware -

:30 seconds
:60 seconds
:15 seconds x 2 = 30

DigiBeta -
Deliver to Traffic - Cypress

Insertion - a Network airing in a specific Zone

Client Needs Analysis
-- marketing solution to fit their needs

Fixed Programming - one show

Expand Our Reach - E Network -  6 to midnight - rotator - 18 hours
no guarentee - 8 to 11 pm
Pay Per Spot -

5 tapes - provide instructions - Spot Name - 20%
Guildelinnes

Traffice Instructions -
Spot Name
ISCI Code - for spot - letters & numbers -
Spot Length -

Duration - how long is this fligth
Flight One Month
June 1 - 15 Spot 1
June 16 to 30 Spot 2

Order in:
Proposal - assumption inventary there
Order can be locked in - invetory is nearly guaranteed
may bump out a spot -

Inventory = empty spots

Listen to client -

Needs to be more specific - in my approach
NO PRICES